World action


Our senior Manhattan correspondent David Danzig reports that New Yorkers are using e-mail to coordinate “inexplicable mobs” — huge
crowds that materialize in public places and suddenly dissipate 10 minutes later.
—Sean Savage, “Flash Mobs Take Manhattan,”, June 16, 2003
This phrase was most likely inspired by two related phrases. The first is flash crowd, which I define as a sharp and often overwhelming increase in the number of users
attempting to access a Web site simultaneously, usually in response to some event or; the second is smart mob, the leaderless gathering and moving of like-minded people
who are organized using technologies such as cell phones, e-mail, and the Web.
The latter was popularized by the writer Howard Rheingold in his 2002 book Smart Mobs: The Next Social Revolution.
Who runs Flash Mobs?

Flash mobs are run by individual people for the fun of it. There are no organisations behind real Flash Mobs, though there have been a
couple of gatherings using Flash Mob principles organised by commercial interests.
We love to hear from the people out there who are organising Flashmob events and groups so that we can advertise them here; either about the
experience from the Flashmobbers who go to the events or from anyone